21
10/2010
Entrepreneurship consists of many things; to name just a few how about internal drive, motivation structure and resilience to strategy, capital, and consistent execution. While all this and much more is critical for successful, sustainable entrepreneurship, I’ve identified what I believe to be the “meta-levers”, or those bigger categories for which everything from strategy to tactics belong. They are opportunity, resources and influence. Based on your passion, your business model and what you require to fill your needs, are you “leveraging your levers?”
Opportunities
Are you clear about what your opportunities really are? Are you facing into or away from them and is that decision based on courage and faith or fear? Are you over or under thinking your opportunities?
Resources
Have you properly identified those resources you currently have and are you using them effectively (not efficiently)? Have you identified those you need to add to your toolbox? Do you have alignment between your resources and opportunities? Resources, by the way includes everything from capital, experience and connections to the more important things like choice, energy and focus (three resources that I would argue should come before the others).
Influence
Do you really understand the art and practice of influence? I did not ask are you an effective manipulator and do you always get what you want. To oversimplify for a moment, leadership is about results and relationships. Influence is the bridge leaders build (or fail to build) which connects desired results and those relationships one must build and nurture if they are hoping to harness the internal and external drive of his or her followers over the long haul.
Try this for 5 days
It won’t cost you a thing and will show you in black and white whether you are effectively pulling your entrepreneurial levers.
Make an excel spreadsheet and in the left margin from top to bottom type each of the three levers mentioned and put about 7-10 spaces between each. Next, from left to right on the top of the spreadsheet, add each day of the week, monday through friday. At the end of each day, or very early the next morning before you turn on the news or check your inbox, think through your previous day and under each lever, list the specific tactics or relationships you “leveraged” to get better results. Then under each day, give yourself an A through F grade (just like school) and if you cheat…. well, you know the rest of the saying.
When I suggest this to clients, the most common theme I hear is that at the start of the week, the tactics and relationships that make the list are few and the grades are low, but as the week progresses (and their consciousness increases) the tactics and relationships leveraged not only increase but are more meaning-filled based on the results they are pursuing… and of course, their grades improve.
Will this single exercise make the difference in your entrepreneurial success or failure? I doubt it but I can’t get a story out of my head that I read in a book years ago.
Ernest Hemingway was asked by a reporter shortly before his death “How did you go broke… you’re Ernest Hemingway”? His response was brilliant and oh so true…”Gradually, then suddenly”. Are you pulling the right levers?
Be Extraordinary and you’ll win more times than not.












2008 Baton Rouge Business Awards Young Business Person of the Year